“MORE AND MORE OF OUR FRIENDS WERE TELLING US ABOUT DOGS SUFFERING FROM IRRITATED SKIN. THANKS TO THE HIGH QUALITY AND EXCELLENT TOLERABILITY OF ICHTHYOL® PALE, THE IDEA WAS BORN TO DEVELOP A DOG SHAMPOO THAT PROVIDES PREMIUM CARE.”
MICHAELA CORDES - FOUNDER AND CEO
THREE QUESTIONS WITH MICHAELA CORDES
How did you come up with the idea of developing Simply Wau – The Shampoo?
We’re dog lovers and noticed that dogs’ needs are changing, so we wanted to create a care product that especially helps with itching. The idea was born from observing that dogs are increasingly suffering from skin problems. One of the ingredients we use is Ichthyol® Pale, an key ingredient produced by my family’s company, Ichthyol. It has been helping people with skin problems for over 90 years and is just as suitable for dogs’ skin. That’s why we also say: Ichthyol® Pale – tested on humans for over 90 years.
What makes The Shampoo so special?
The Shampoo is vegan and pH skin-neutral. Above all, though, it is our key ingredient that makes the shampoo so unique. Ichthyol® Pale was developed by my ancestors around 1930 and has proven itself ever since. That is why it also says on our product: “Ichthyol® Pale – tested on humans for over 90 years.” In addition, the shampoo has a pleasantly fresh scent, which is especially helpful when your dog has rolled in something unpleasant-smelling again. But right after washing — and that’s the clever part — the scent disappears.
Which dogs is The Shampoo suitable for?
The Shampoo is suitable for absolutely every dog! It supports healthy canine skin, helps promote a shiny coat, and provides valuable care for itching.
OUR COMPANY
MICHAELA CORDES – FOUNDER AND CEO
… comes from the Cordes family, which has run the independent pharmaceutical company Ichthyol-Gesellschaft in Hamburg for 140 years and also produces the key ingredient Ichthyol® Pale, among other things.
ELLA
… is Michaela’s dog, a Cockapoo, and the face of the SIMPLY WAU brand (see logo).
THE COMPANY
… was founded by a team of experienced entrepreneurs from the fields of cosmetics, marketing, finance, and law. What unites them is not only their professional expertise, but also their shared passion for their four-legged companions. Driven by the desire to develop high-quality care products that meet the highest standards, they created the first luxury care line for dogs.
