"WE HAVE HEARD MORE AND MORE OFTEN FROM OUR FRIENDS THAT DOGS SUFFER FROM IRRITATED SKIN. DUE TO THE EXCEPTIONAL QUALITY AND GOOD TOLERANCE OF ICHTHYOL®PALE, WE CAME UP WITH THE IDEA OF DEVELOPING A DOG SHAMPOO USING THIS UNIQUE ACTIVE INGREDIENT."
MICHAELA CORDES - FOUNDER AND CEO
How did you come up with the idea of developing Simply Wau – The Shampoo?
We are dog lovers and have noticed that the needs of dogs are changing and wanted to develop a care product that helps with itching in particular. The idea was born from the observation that dogs are increasingly suffering from skin problems. Among other things, we use the active ingredient Ichthyol®Pale, which is manufactured by my family company Ichthyol. This has been helping people with skin problems for over 90 years and is just as suitable for dog skin. That's why we say: Ichthyol®Pale - tested on humans for over 90 years.
What makes The Shampoo so special?
The shampoo is vegan and PH skin-neutral. But above all, it is our active ingredient that makes the shampoo so unique. Ichthyol®Pale was developed by my ancestors around 1930 and has proven itself ever since. That's why it says on our product: "Ichthyol®Pale - Tested on humans for 90 years". The shampoo also has a pleasantly fresh scent, which is very helpful when the dog has rolled around in something that smells bad. But immediately after washing - and that's the trick - it disappears.
Which dogs are suitable for The Shampoo?
The shampoo is suitable for every dog! It supports healthy dog skin, and ensures shiny fur and valuable care for itching.
THE COMPANY
MICHAELA CORDES - FOUNDER AND CEO
... comes from the Cordes family, which has been running the independent pharmaceutical company Ichthyol Gesellschaft from Hamburg for 140 years, which produces the active ingredient Ichthyol®Pale
ELLA
... is Michaela's dog, a Cockapoo and the testimonial of the brand SIMPLY WAU (see logo)
THE COMPANY
... was founded by a team of experienced entrepreneurs from the fields of cosmetics, marketing, finance and law. What unites them is not only their professional expertise, but also their shared passion for their four-legged friends. Driven by the desire to develop high-quality care products that meet the highest standards, the first luxury care line for dogs was created.
