“WE KEPT HEARING MORE AND MORE FROM FRIENDS ABOUT DOGS SUFFERING FROM IRRITATED SKIN. BECAUSE OF THE HIGH QUALITY AND EXCELLENT TOLERABILITY OF ICHTHYOL® PALE, THE IDEA EMERGED TO DEVELOP A DOG SHAMPOO THAT OFFERS FIRST-CLASS CARE.”
MICHAELA CORDES – FOUNDER AND CEO
THREE QUESTIONS WITH MICHAELA CORDES
How did you come up with the idea to develop Simply Wau – The Shampoo?
We are dog lovers and noticed that dogs’ needs are changing, so we wanted to create a care product that especially helps with itching. The idea was born from observing that dogs are increasingly suffering from skin problems. One of the ingredients we use is the key ingredient Ichthyol® Pale, which is produced by my family’s company, Ichthyol. It has been helping people with skin problems for over 90 years and is just as well suited for dogs’ skin. That’s why we also say: Ichthyol® Pale – tested on humans for over 90 years.
What makes The Shampoo so special?
The Shampoo is vegan and pH skin-neutral. Above all, though, it is our key ingredient that makes the shampoo so unique. Ichthyol® Pale was developed by my ancestors around 1930 and has proven itself ever since. That is why it also says on our product: “Ichthyol® Pale – tested on humans for over 90 years.” In addition, the shampoo has a pleasantly fresh scent, which helps a lot when your dog has rolled in something unpleasant-smelling again. But right after washing - and this is the clever part - the scent fades away.
Which dogs is The Shampoo suitable for?
The Shampoo is suitable for absolutely every dog! It supports healthy canine skin, gives the coat a beautiful shine, and provides valuable care for itching.
THE COMPANY
MICHAELA CORDES – FOUNDER AND CEO
… comes from the Cordes family, which has run the independent pharmaceutical company Ichthyol-Gesellschaft in Hamburg for 140 years and is also the manufacturer of the key ingredient Ichthyol® Pale.
ELLA
… is Michaela’s dog, a Cockapoo, and the face of the SIMPLY WAU brand (see logo).
THE COMPANY
… was founded by a team of experienced entrepreneurs from the fields of cosmetics, marketing, finance, and law. What unites them is not only their professional expertise, but also their shared passion for their four-legged companions. Driven by the desire to develop high-quality care products that meet the highest standards, they created the first luxury care line for dogs.
